About You
Your Business
e.g. sustainability, precision, friendliness, curiosity
e.g. playful and powerful, serious and focused, adventurous and mindful
Briefly describe your mission or purpose
What do you like or dislike about their branding?
Your Audience
Imagine and describe your typical customer. e.g. age, sex, occupation, hobbies, etc.
What makes your product or service stand out?
e.g. bold and empowering, clean and classic, friendly and warm
Your Brand
e.g. visual refresh, launch from scratch, clarify brand story, unify print/web materials
Creative Direction
e.g. minimal, nostalgic, vibrant, editorial, tech-forward
They don’t have to be in your industry.
Practical Details
Anything we should know up front?